The Group

A little bit of

our story!

Bell'Arte is a brand conceived from the desire to create inspiring upholstered furniture, with the intention of raising the standard of beauty and comfort of these pieces of furniture to a higher level. Since the beginning of the venture, in 1987, the founding couple Renato and Lurdes Freiberger have remained willing to overcome any challenges to consolidate innovation as our trademark, manufacturing comfortable, contemporary and unmistakable sofas.


In addition to sofas, Bell'Arte produces a wide range of upholstered furniture, including beds, mattresses, complementary furniture, coat racks, and much more. The solid experience gained over the years made it natural to want to expand our product portfolio.


As a result of this expansion, in 2016, the Bell'Arte Dreams brand was incorporated, specializing in products for sleeping environments. In 2018, we launched Quorum, an exclusive line of upholstery signed by incredible designers. More recently, in 2021, Bell'Baby emerged, the only brand with B2C sales, with an e-commerce aimed at mothers, offering crib mattresses, children's pillows and other products specifically for babies.

Watch the Institutional video

Mission

Create an enchanting relationship with people through surprising furniture and experiences, in a profitable and sustainable way.

Vision

To be the most admired and successful brand of high-end furniture, standing out for its design, comfort, quality, innovation and excellent service.

Values

Commitment

Efficiency

Ethics

Humility

Valuing People

Innovative Thinking

Social and Environmental Responsibility

Faith in God.

Our Units

Meet our Directors

Leading with passion and precision, they shape the comfort and sophistication of our upholstery, beds and mattresses, where every detail is a celebration of the art, design and culture that inspires us.