Concept Store

Experience the best of design in our concept store, a 1200 m² space designed to inspire and surprise. Designed by architect Eduarda Werner, the store brings together the brands of the Bell'Arte Group in a sophisticated and immersive environment. Located on the ground floor of a modern building in Praia Brava, it offers easy access between Balneário Camboriú and Itajaí. Come and experience design.

Bell'Arte's new concept store marks a strategic milestone for the group, reinforcing its positioning in the high-end interior design market. This showroom was created to provide an immersive experience in the brand's universe, with spaces designed to delight and inspire visitors. With a combination of spacious areas and welcoming environments, the store features 7 spaces designed by leading professionals from the region, including Athos Peruzzolo, Blanc Arquitetura, Cubo 3 Arquitetura, Eliege Longen, Mariana Pesca, Nicholas Alencar and Sabrina Barros.

Upon entering the store, visitors are welcomed into a space that combines functionality and sophistication, with exclusive pieces designed by Arthur Casas and Ricardo Bello Dias. The initial living room, decorated with the Mondrian line, establishes the cozy and contemporary atmosphere of the experience.

As you walk through the showroom, you can explore a unique selection of upholstery, armchairs, poufs and furniture, which can be used for both indoor and outdoor areas. In the center of the store, the gourmet area stands out as a meeting and social space, where a chef specializing in haute cuisine provides unique and memorable moments.

To complete the immersion, the store also has a space dedicated to the world of sleep, with areas reserved for trying out high-quality mattresses, beds and accessories for sleeping environments.